Popular Music in Advertising
An exploration into the use of popular music in advertising.
Saturday, 15 November 2014
Tesco: Making a Big Song and Dance About Christmas
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Last year in the run up to Christmas, Tesco outspent every other retailer in Britain on TV advertising. Unfortunately for them their sales...
Wednesday, 12 November 2014
It's all in the words... right?
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Lyrics are generally regarded as being one of the key features of a song right? Therefore within the field of music in advertising, we cou...
Tuesday, 11 November 2014
Monty the Penguin's Real Love
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Picture from The Guardian Last week the retailer John Lewis launched their Christmas advertising campaign (6 November). It went viral...
Monday, 10 November 2014
Levi's Greatest Hits
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What do the following 4 characters have in common? Correct, they were all stars in what are commonly considered to be some of Levi...
Fly Me To The... High Street?
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A few days ago Marks & Spencer launched their TV marketing campaign with a glossy TV advertisement featuring the classic swing number ...
Monday, 15 September 2014
Always Coca-Cola, literally always.
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Have you ever watched an advert from Coca-Cola in the last 2 - 3 years and not heard this little musical catchphrase at the end? Not...
Friday, 15 August 2014
Introduction to Popular Music in Advertising
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Popular music has been used in advertising since the emergence of commercial radio stations in the 1930s in the US. Popular culture has ...
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